14d • General discussion
The case for hospitality content
Content creation for hospitality is the single most important skill set that nobody in this industry is properly trained for. And it's wild because every other part of the business gets attention. Chefs go to culinary school. Bartenders train for years perfecting their craft. Owners pour hundreds of thousands of dollars into buildouts, interior design, menu development, staffing. And then when it comes to showing all of that to the world, the thing that actually gets people through the door, it's an afterthought. Someone grabs their phone, takes a quick photo of a dish under fluorescent lighting, posts it with a generic caption, and wonders why nobody's engaging.
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The case for hospitality content
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Master cinematic food & cocktail content from lighting, equipment and editing to creative shots, finding clients and marketing your work!
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