Introduction
What is Hospitality Content, Why its the best industry for creatives and Why am I teaching it.
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About this course
This overview walks through the real-world process of a professional food and cocktail shoot from the moment you arrive on location to the moment you leave. You will learn how to create a great first impression with the chefs, bartenders, and management, while establishing a calm, organized presence that reassures the staff.
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Equipment 101
Equipment selection can be intimidating at first. Where should I spend my money? What do I need to buy? Which lens is best? I cover everything you need to work efficiently in this industry. I have created tiers of equipment packages for everyone from beginners to advanced shooters. Enjoy!
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Cocktail Photography
Cocktail photography is not food photography. If you approach a drink the same way you approach a plate, you're going to miss what makes it special.
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Food Photography
From styling to garnishing. We cover content creation for the food side of the industry.
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Composition
Composition is about controlling where the viewer looks. That's it. Every decision you make about placement, framing, and focus is either directing attention or losing it.
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Lighting & Shadows
If you understand light, you can make anything look incredible
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Communication
From respecting the restaurant to etiquette with staff. Breaking down how to navigate and excel on location and say the right thing while avoiding mistakes.
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Video for Food & Cocktails
If you're not shooting video, you're leaving money on the table. The market has shifted. Restaurants want video for their marketing. Brands want short-form content for TikTok and Reels. Clients are going to ask for it and if you can't deliver, they'll find someone who can.
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Building Your Brand
Your brand isn't a logo or a color palette. It's the answer to one question: who am I and why should anyone care about what I'm shooting? That's it. Everything flows from there.
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Creative Planning & Shot Lists
How to plan with intention, build flexible shot lists, and stay creatively sharp in real restaurant environments while still delivering exactly what the marketing team needs.
You’ll learn how to translate brand goals into visual assets, so every photo you capture has a purpose, whether it’s for menus, social media, ads, events, or seasonal promotions.
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Editing Series
This is where your images go from good to unforgettable.
You’ll learn the complete workflow I use to deliver professional images. We’ll start with RAW processing, covering exposure, white balance, color grading, contrast, highlights and shadows.
From there, we’ll move into Photoshop and break down the essential tools used by commercial photographers every day, including:
* Clone Stamp
* Dodge & Burn
* Pen Tool & precise selections
* Color correction
* Object removal and cleanup
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Editing
Here is our first editing walkthrough highlighting a simple cocktail hero shot at No Mans Land cocktail lounge in Fort Lauderdale Florida. I have added the Raw image so you can follow along in photoshop.
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Shot Lists
From shot lists to creating content for the marketing team with purpose.
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Working with Talent
Whether you’re shooting bartenders, chefs, models, or staff, your job is to create moments that feel authentic to the brand. This means simple directions, demonstrating movements when needed, and understanding how hands & posture translate on camera. Great direction balances efficiency and energy while respecting the workflow of the bar or kitchen, and capturing genuine interactions that sell the experience.
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