Introduction!
This overview walks through the real-world process of a professional food and cocktail shoot from the moment you arrive on location to the moment you leave. You will learn how to create a great first impression with the chefs, bartenders, and management, while establishing a calm, organized presence that reassures the staff.
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Equipment 101
Equipment selection can be intimidating at first. Where should I spend my money? What do I need to buy? Which lens is best? I cover everything you need to work efficiently in this industry. I have created tiers of equipment packages for everyone from beginners to advanced shooters. Enjoy!
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Creative Planning & Shot Lists
How to plan with intention, build flexible shot lists, and stay creatively sharp in real restaurant environments while still delivering exactly what the marketing team needs.
You’ll learn how to translate brand goals into visual assets, so every photo you capture has a purpose, whether it’s for menus, social media, ads, events, or seasonal promotions.
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Communication & Etiquette
From respecting the restaurant to etiquette with staff. Breaking down how to navigate and excel on location and say the right thing while avoiding mistakes.
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Shot Lists
From shot lists to creating content for the marketing team with purpose.
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Private Course
Working with Talent
Whether you’re shooting bartenders, chefs, models, or staff, your job is to create moments that feel authentic to the brand. This means simple directions, demonstrating movements when needed, and understanding how hands & posture translate on camera. Great direction balances efficiency and energy while respecting the workflow of the bar or kitchen, and capturing genuine interactions that sell the experience.
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Editing
Here is our first editing walkthrough highlighting a simple cocktail hero shot at No Mans Land cocktail lounge in Fort Lauderdale Florida. I have added the Raw image so you can follow along in photoshop.
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