13h • General discussion
Most Courses Don’t Fail Because of Content. They Fail Because of Positioning.
If you’re thinking about creating a course, here’s something important to understand.
People don’t wake up wanting a course.They wake up wanting a result.
When courses struggle to sell, it’s usually not because the lessons are bad. It’s because the course is positioned around information instead of outcomes.
Information sounds like:“Learn everything about budgeting.”“Master communication.”“Understand wellness and nutrition.”
Outcomes sound like:“Create a budget you can actually stick to.”“Have hard conversations without shutting down.”“Build habits that support your energy, not drain it.”
One feels optional.The other feels necessary.
Before you build a single module, ask yourself three questions:
- What specific problem does this course solve right now?
- What changes for the buyer after they complete it?
- How is their life easier, clearer, or more profitable?
Your answers should be simple enough to explain without industry language.
Action Step: Write one sentence that starts with: “This course helps you…”
If you can’t finish that sentence clearly, the course isn’t ready to be built yet.
Clarity comes before content.
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Most Courses Don’t Fail Because of Content. They Fail Because of Positioning.
