If you’re thinking about creating a course, here’s something important to understand. People don’t wake up wanting a course.They wake up wanting a result. When courses struggle to sell, it’s usually not because the lessons are bad. It’s because the course is positioned around information instead of outcomes. Information sounds like:“Learn everything about budgeting.”“Master communication.”“Understand wellness and nutrition.” Outcomes sound like:“Create a budget you can actually stick to.”“Have hard conversations without shutting down.”“Build habits that support your energy, not drain it.” One feels optional.The other feels necessary. Before you build a single module, ask yourself three questions: 1. What specific problem does this course solve right now? 2. What changes for the buyer after they complete it? 3. How is their life easier, clearer, or more profitable? Your answers should be simple enough to explain without industry language. Action Step: Write one sentence that starts with: “This course helps you…” If you can’t finish that sentence clearly, the course isn’t ready to be built yet. Clarity comes before content.

One pattern I see constantly in course based businesses. People build courses around what they know, but not around what someone is already paying for. A course can be beautifully designed and still never convert into a contract, consulting offer, or retained opportunity. The difference is not effort. It is positioning. Courses that turn into contracts usually do 3 things well. They solve a problem that already has a budget. They are specific enough to be implemented inside an organization. They clearly connect learning outcomes to business results. When a course is built with contracts in mind, it stops being just content. It becomes proof of capability. This is where many creators get stuck. They focus on completion instead of conversion. If your course had to justify its value to a decision maker, not a student, what would need to change? That question alone tends to shift everything.

On my podcast, Michelda Johnson said something that stopped people in their tracks. Pick one item and sell it today. Not after you rename it. Not after you build a funnel. Not after you second guess yourself. She reminded us that as entrepreneurs, we forget something fundamental. We are solutionists. We solve problems. That is the job. We hide behind fancy language and complex offers when the real work is simple. Identify the need. Offer the solution. Invite the sale. Someone in your audience needs what you already have right now. They do not need perfection. They need movement, clarity, and support. So here is the challenge I am passing on. Choose one offer.Send the email today.Make the ask without apology. Action builds confidence. Sales build capacity. What are you selling today?