Most Courses Don’t Fail Because of Content. They Fail Because of Positioning.
If you’re thinking about creating a course, here’s something important to understand. People don’t wake up wanting a course.They wake up wanting a result. When courses struggle to sell, it’s usually not because the lessons are bad. It’s because the course is positioned around information instead of outcomes. Information sounds like:“Learn everything about budgeting.”“Master communication.”“Understand wellness and nutrition.” Outcomes sound like:“Create a budget you can actually stick to.”“Have hard conversations without shutting down.”“Build habits that support your energy, not drain it.” One feels optional.The other feels necessary. Before you build a single module, ask yourself three questions: 1. What specific problem does this course solve right now? 2. What changes for the buyer after they complete it? 3. How is their life easier, clearer, or more profitable? Your answers should be simple enough to explain without industry language. Action Step: Write one sentence that starts with: “This course helps you…” If you can’t finish that sentence clearly, the course isn’t ready to be built yet. Clarity comes before content.