(And no, I didn’t have a big audience or fancy connections.)
Most people overcomplicate copywriting.
But the truth? Small tweaks = big paydays.
Here’s the BEFORE & AFTER of an email that crushed it for a client:
Before: "Hey, check out our new course! It’s awesome!"
( Boring. No urgency.)
After:"Your last chance to fix [pain point] ends at midnight—here’s why 3,247 people already grabbed this."
( Curiosity + Scarcity = $$$)
Result? 42% more sales—just from changing a few words.
COMMENT "COPY" below—I’ll DM you the exact template I used.