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Book & Content Summaries
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Video Content Summaries
Made to Stick - Chip and Dan Heath
Story by Robert McKee
Behave: Biology of Humans... by Robert Sapolsky
Science of Storytelling - Will Storr
Man and His Symbols - Carl G. Jung
Psychology of the Unconscious — Carl G Jung
Maps of Meaning - Insights
Aristotle's Poetics - translated by Michael Tierno
My Voice Will Go With You — Milton Erickson
Breakthrough Advertising Summary
The Robert Collier Letter Book by Robert Collier
Heuristic Copywriting By Mark Pescetti
Influence: The Psychology of Persuasion, Cialdini
Buy-ology by Mark Lindstrom
Untemplate "The Copywriting Bible" + Masterclass
Contagious by Jonah Berger
Storynomics
The Boron Letters
Thinking Fast and Slow, Daniel Kahneman
Hook Point - Brendan Kane
Screenplay - Syd Field
Story or Die by Lisa Cron
Reality in Advertising - Rosser Reeves
Ogilvy On Advertising (Short) - David Ogilvy
The 100 Greatest Advertisements by Julian Watkins
The Laws of Human Nature by Robert Greene
Triggers by Joe Sugarman