Context: It's a cold outreach email SL: Saw your website, @AdrianViral. Hey Adrian, Just looked over your Adrian Viral AI Marketing website. And seriously, I’m telling you, you’ve got great base on your other social platforms Except your website, because it is very generic and it has no clear value proposition. And the biggest flag: your email also didn’t arrive in my inbox within 2 hours. This can happen because of a lack of technical setup, poor content engagement, and the list goes on… I figured out 3–5 things regarding your website. Lmk if you’re down to know more, and if not, no hard feelings. (Reply “Not Interested” to unsubscribe from my emails.)

SL: If you avoid frontloading, this is your fate PV: The one move everyone ignores, yet it’s the only thing that works %FIRSTNAME%, If you’re scared to put money on the table… Or scared to grind from 0 to 1 with zero proof you’ll win… Then you fall into one of three buckets: - Broke. - No long-term plan. - Not serious. If that’s you, cool, just close the email. But if you’re still here, let’s hit the uncomfortable truth: Your obsession with short-term ROI is destroying your potential. And before you scream “basic business principles,” relax. ROI matters. But chasing it too early? That’s how people stay stuck forever. I know it’s rough when you’re starting out. I know every dollar matters when bills are breathing down your neck. But nobody said this game was supposed to be easy. High performers all share one thing: they think long-term. One of the youngest 9-figure entrepreneurs I know, my age, once told me: “Every decision you make today shows up 90 days from now.” That’s the mindset that separates winners from spectators. And here’s the part no one wants to hear: Average thinkers optimize the next 30 days. Winners optimize the next 3 years. Look at the giants: Amazon lost billions before becoming Amazon. Uber torched money before owning the market. Tesla still has unstable profits, yet they rewrote the auto industry. See the pattern? Success punishes the impatient. Whether you’re Elon building rockets… Or a college student trying to land their first copywriting client… The principle never changes: Frontload now. Eat the losses. Let the payoff come later. Maybe that means: Dropping a few thousand on a copy course. Grinding 30–90 days with zero replies. Sending emails into the void. Stacking effort, time, and money, with nothing to show. Until one random day… Someone says yes. The door cracks open. And the whole game flips. That moment only comes to people who frontload. Have the guts to stay in the dark long enough to hit the light.