Do You Have What It Takes to Be a Coach?

I have a question for you.

Why are you a coach? Or why do you want to be one?

Is it because you love helping people achieve their dreams? Or is it because you think it’s a great way to make money while watching Netflix?

If it’s the latter, then I have some bad news for you. Coaching is not a get-rich-quick scheme. It’s not a magic bullet that will solve all your problems. It’s not a license to print money while sitting on your ass.

Coaching is hard work.

It takes talent, knowledge, experience, and passion. It takes dedication, commitment, and integrity. It takes guts, balls, and brains.

And most of all, it takes 4 things that you need to offer as a coach.

Offer a problem. Yes, a problem. Not a solution. A problem. Because people don’t buy solutions. They buy problems. Problems that scare them, that hurt them, that haunt them. Problems that make them say: “Holy crap, that’s me! I need help!” That’s how you reel them in.

Offer a promise. Once you have their attention with a problem, you need to make them a promise. A promise that you can solve their problem, that you can make their life better, that you can give them what they want. A promise that is bold, specific, and believable. A promise that makes them say: “Wow, that sounds amazing! How do I get it?”

Offer proof. Now that you have their interest with a promise, you need to back it up with proof. Proof that you can deliver on your promise, that you have the credentials, the experience, the testimonials, the results. Proof that makes them say: “OK, I’m convinced! You’re the real deal!”

Offer a price. Finally, after you have their trust with proof, you need to ask for the sale with a price. A price that is fair, reasonable, and irresistible. A price that makes them say: “That’s a no-brainer! Where do I sign?”

And there you have it. The 4 things you need to offer as a coach.

Problem. Promise. Proof. Price.

The 4 Ps of coaching success.

Or as I like to call them: The 4 Ps of making bank.

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