Scaling inbound leads for my business

Hi All.

My niche is business insurance and I’ve successfully created a YT channel that is producing about 10 leads per week. Some are good, some are garbage.

If i wanted to scale that to say 100 leads per week over the next year, which has more value:

creating 5 to 10 times more content? Including short form and social instead of just long form. OR
investing in my website with lead magnets, funnels and drip campaigns? OR
Are both important? If you think both, I’d love to hear your reasons why.

Thanks for your input. Looking forward to your comments.

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