Jeff runs a Skool community with weekly live trainings. Solid content, consistent schedule, and a growing audience. But when he went live, attendance was low. Out of 340 people in his community, only 10–15 would typically show up. That’s about 3–4% attendance, even when people said they were interested. After events, he’d hear the same things: - People forgot - They missed the notification - They didn’t see the reminder in time It wasn’t a content problem. It was a visibility problem. For his next webinar, Jeff added a digital wallet pass and invited people to save it to their phone. Within a week: - 87 people added the pass - About 25% of his community became Pass Holders For that webinar, he sent three reminders: - One the day before - One an hour before - One five minutes before with the live link The result: - 53 people showed up live - That’s 61% attendance from Pass Holders - Up from 3% overall attendance previously A few months later: - 300+ Pass Holders - Average live attendance around 120–125 people - Live sessions felt active instead of quiet The biggest change wasn’t just the numbers. With more people in the room, conversations improved, energy was higher, and Jeff made his first direct sales from a live webinar, including three $997 signups on one call. The takeaway: - People were already interested. - They just needed reminders they could actually see at the right time. - This is what happens when reminders move from crowded feeds and inboxes to a place people already look

You would think that if people register for a live call or say they’re interested, they’ll show up But really. interest and attendance are two different things Most people want to show up. They plan to join. But that plan changes when reminders are missed, seen too early, or buried among everything else competing for attention. This is why live rooms can feel quiet even when there were lots of sign ups The problem usually isn’t motivation. It’s timing and visibility. If the reminder doesn’t show at a moment when someone can act on it immediately, they won’t take that action to join. Understanding this gap between interest and action helps explain why attendance often feels inconsistent, even when people genuinely care about the topic. This is part of the larger issue explained in Why Live Call and Webinar Reminders Get Missed, where timing and visibility play a bigger role than most people realize.

Whether someone shows up to a live call or webinar often depends on one simple factor: whether they see the reminder at the right time. Interest alone is not enough. People intend to attend, but intention fades when reminders are missed, seen too early, or lost among other notifications. Visibility changes behavior. When a reminder is seen close to start time, it reduces friction. There is less time to forget, get distracted, or second-guess whether to attend. The action becomes immediate. When a reminder is seen too early, it competes with everything else happening that day. It is easy to think “I’ll join later” and never come back to it. When a reminder is not seen at all, attendance feels random. Some people show up. Others do not. From the outside, it looks like a lack of interest, but the real issue is timing and visibility. This is why sending more reminders does not always lead to better results. Volume does not solve a visibility problem. It often adds to the noise. Live attendance improves when reminders surface at moments when people can act on them right away. Understanding how reminder visibility influences behavior helps explain why some live calls feel full and others feel quiet, even with similar audiences and similar content. In the next breakdown, we will look at when digital wallet passes make sense for live calls and webinars and when other reminder methods are enough.