Are your shadow tags keeping you at 200 views?

A lot of people on TikTok are confused right now about why their views drop and never seem to recover.

Most creators think it is their content, but many are being shadow tagged without even knowing it.

Shadow tagging is when TikTok quietly puts secret labels on your video to guess what your content is about. These labels decide who sees your content and how far it gets pushed. If TikTok thinks you are talking about something risky, your reach can drop fast.

Words like money, weight loss, side hustle, income or medical claims can put you in a restricted category. Once that happens, your videos may only reach a tiny group or just your followers.

The good news is that you can say the same idea in a safer way. Here are a few examples from different audiences:

Retirees

Risky word: Money Safe option: Breathing room

Example: A simple way to create more breathing room each month

Overworked mums

Risky word: Side hustle Safe option: Simple project

Example: A simple project that fits around real life and gives you space to breathe

Dads who want to work from home

Risky word: Extra income Safe option: Extra space in the budget

Example: A way to bring extra space into the family budget without losing time at home

Carers juggling homeschooling and caring

Risky word: Work Safe option: Flexible routine

Example: A flexible routine that works on busy days and quiet days

These small swaps help TikTok understand your message and send your content to the right audience. Most people never learn this and keep guessing why their views stay stuck at the same number every time.

I put together a free guide that explains shadow tagging in simple words and includes a full list of safe replacements, hooks, examples.

If you want the full guide, type GUIDE below and I will send it to you.

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