Giveaways or Auctions first? · Community F.I.R.E. Mojo

Giveaways or Auctions first?

If you had to pick between the two - which would you launch first?

I'm curious as AppSumo exploded their email list many years ago by doing a DropBox (lifetime access) giveaway (i.e. anchoring a market leader and then offering non-winners a discounted coupon).

However, I see auctions as a way to go "straight to the money" (for lack of a better term) to get bidders first as opposed to freebie seekers first (Giveaways).

Thoughts? 😊

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