💡 Market Research Thread

Need to conduct some market research for a product or project? Drop your project and who you're looking for in the comments below to find your market research partners.

Not sure what to ask during a market research call? Here's some questions I've pulled from the workbook for Subtle Sales Mastery workshop:

Questions to ask - indirect sales, targeted at experts or those who have some level of understanding already and may be peers:

What do you wish you knew back when you started, that you now know?
What help would you have been grateful for back then?
What was the hardest part of [the thing they achieved that is related to your offer]?
What is your vision? How does [the thing you do] fit into this vision?

Questions to ask - direct sales, targeted at people who want but don’t already have the thing you are creating:

What areas or skill gaps are you currently dealing with as it relates to [the thing]
What have you tried in the past to solve this problem?
What are your biggest challenges to fulfilling your vision / [desirable] goals?
How ready do you feel you are to [do the thing you want to sell]?
What would your life/business look like if you had the solution to your problem?

Questions to ask - post sales survey/market research:

Did you see [the thing] via [email, social media, etc.] when I was promoting [dates]?
Did you have any burning questions that were unanswered during this [sale/promo/launch]?
Did you click through to the website for more information?
Why did you choose not to buy [thing] this time? (giving a multiple choice to select is best)

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