I opened a coffee shop without knowing how to run a business.
In 2022, I opened a drive-thru coffee stand. A consultant got us open: equipment, sourcing, layout. Nobody taught me how to run it.
We didn't know how to get customers. No checklists, no SOPs, not one number tracked. I couldn't have told you my labor cost, product cost or average ticket.
Year one: $420k.
Then I learned, one piece at a time:
A menu every barista makes the same way.
Opening and cleaning checklists.
A schedule built from the numbers.
A loyalty app that brings people back.
The eight numbers that tell you if the shop is working.
Same shop today: $1.2M a year. These systems I use saved my business.
THIS ROOM: free, for independent coffee shop owners and anyone about to open one. Run the Scorecard pinned at the top, post a number in the Monday thread, and book a free 20-minute teardown.
These are my shop's numbers, not a promise about yours. I teach and coach. You execute.