You Know What You Know....
TL;DR:
  • Stop using busywork to avoid stepping into your power.
  • Set a reciprocation rule before taking on commitments.
  • Show up consistently as the expert others already see in you.
UPDATE: I recorded a video as well 😄
I wrote about Heyboss.xyz in Arlan’s All Access a few weeks ago. It’s a solid platform, and my opinion hasn’t changed. The founder is running Zoom sessions where users give real-time feedback in exchange for app credits; very smart move.
But that’s not what gave me pause.
As I explained my issues, she said: "Wow, you know more techy stuff than about 90% of my users."
My face: 🤔
My 🧠: No, you don’t...
She then asked:
  • How would this feature (y) work for you vs. someone who wouldn't know how to do (x)?
  • If you had a non-techy friend, would this feature work?
At that moment, I realized that my brain was being picked by someone who’d already built and sold a successful tech company.
A little voice whispered: "You know what you know. You should talk more about those things… duh."
And yet, I am my own roadblock.
So how do I stop blocking myself and show up for the people waiting for me?
I started by hitting pause on grad school. I’m four classes away from another master’s degree… that I don’t actually need. So, I’m redirecting that energy into what I truly want to build.
3 Steps to Stop Being Your Own Saboteur
1. Recognize & Reframe the Pattern
  • Notice when you're engaging in "productive distractions", like more school, unpaid work, or projects that don’t align with your goals.
  • Ask: Is this moving me forward, or is this just a way to avoid stepping into my full potential?
  • Instead of calling it self-sabotage, reframe it: This is fear in disguise. Growth comes from facing it.
2. Set a Reciprocation Rule
  • Before saying yes to anything, ask: What am I getting in return?
  • If the answer is just “experience” or “exposure,” dig deeper. Are you truly gaining or just giving your skills away for free?
  • Create a "Decision Filter" - every project must check at least two of these:
  • ✅ Aligns with my core goals
  • ✅ Leads to financial or strategic gain
  • ✅ Contributes to something I’m actively building
  • It’s a no (or a strategic delay) if it doesn't check two boxes.
3. Commit to Showing Up for Your Genius
  • The world already sees you as an expert—so act like it.
  • Pick one thing you’re great at (e.g., translating tech for non-techies).
  • Set a simple weekly content goal—even if it’s just one insight per week about what you know.
  • When imposter syndrome creeps in, remind yourself: "I know what I know, and my people are waiting."
  • Bonus: Set a "No More Excuses" Deadline—by X date, you will publicly own your expertise (launch a workshop, write a guide, start a series, etc.).
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NaLonni Madden
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You Know What You Know....
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