One Key Insight from Session 4... Do Both, Own Where You Build

In Session 4, I learned that the personal brand vs. company brand question isn't either/or. A member asked whether to build his own brand or stay and build inside his company, and Jake said to try to do both, with one catch: where you build it. "Are you building it on their laptops? Are you building it on their internet?" He's seen companies say "you're getting a million views a month, it's ours."

This matters because I'm in that exact spot. I lead AI work inside a home builder, and I'm building my own AI brand on the side. I like his answer because the company work feeds the brand (real projects, real proof), and the brand protects me. As Jake put it, "I think it's risky working for one person."

Going forward, I'm thinking about keeping a clean line: brand work on my own laptop and accounts, approval up front on what I can share from the day job, and then showing the work... without waiting for it to be perfect.

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One Key Insight from Session 4... Do Both, Own Where You Build