What kind of support does your business need right now?
I made this post on my socials yesterday. I am resharing it here because I believe it is important to understand the roles and functions of different experts.
At one of our 4N meetings recently, I had a conversation about getting the right support in business. It got me thinking because very often we say things like:
“I need help growing my business.”
But help with what exactly?
More clients? Better decisions? Strategy? Accountability? Knowledge? Direction? Healing? Guidance?
Depending on what you need, the type of support matters.
Here is a simple reference point:
📌 Consultant
Identifies problems and gives solutions.
“Here is what I see and what I recommend.”
📌 Coach
Helps you think, gain clarity and move forward through questions and accountability.
“What do you think is the right next step?”
📌 Mentor
Shares personal experience and guidance.
“I have walked this road before.”
📌 Teacher or Trainer
Transfers knowledge and skills.
“Let me show you how this works.”
📌 Advisor
Provides guidance based on expertise and experience.
“If I were in your position, this is what I would consider.”
📌 Facilitator
Guides a process, discussion or group experience and helps people move towards an outcome.
“Let me guide the process and help create clarity.”
📌 Strategist
Looks at the bigger picture and creates direction, priorities and a plan.
“Where are you now, where do you want to go, and what is the best path forward?”
And for those in the soul-led and holistic space, there are a few more:
📌 Guide
Walks alongside you during a personal or spiritual journey.
“I will walk with you while you discover your own path.”
📌 Healer
Supports emotional, energetic, physical or spiritual wellbeing.
“Let us look at what may need attention, balance or restoration.”
📌 Spiritual Teacher
Shares wisdom, practices and perspectives for growth and awareness.
“Here is a teaching or practice to explore.”
📌 Therapist
Helps people process emotions, patterns, trauma or challenges through evidence-based methods.
“Let us understand and work through what is happening beneath the surface.”
📌 Practitioner
Uses a specific modality or method such as EFT, breathwork, sound healing, nutrition or other approaches.
“Let me apply a specific method or tool.”
Looking at all of this, I realised something. Many of us do not fit neatly into one category.
People often ask me if I am a coach.
My answer is yes… and no.
I am not only a coach.
I have academic qualifications, years of business and field experience, consulting experience, training experience and mentoring experience.
Sometimes I wear the coach hat.
Sometimes the consultant hat.
Sometimes the mentor hat.
Sometimes the strategist hat.
And sometimes all four appear in the same conversation.
Business support is not always one box.
Here is your Clarity in Action step:
Take a moment and ask yourself:
What is the one thing my business needs most right now, and what type of support would help me move forward?
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What kind of support does your business need right now?
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