What is a Citizen Developer?
Citizen Developer was a term first used by Eric Kipp back in 2009, researching how non-technical “normal” people would interact with their understanding of software.
Gartner (the research and advisory company he worked for) later in 2014 pushed it into more of a movement to empower the average citizen to close the gap of know-how and capability between hyper-technical part of the population and the rest of society.
Why?
Compression of time. Technology speeds up. Production, distribution, retention, all supported by the tightening of this gap between know-how and capability.
No code development has been around for well over a decade. It’s recently re-emerged with Ai being gasoline to its flame, especially with module drag-and-drop tools like n8n.io and Make.com.
A lot of the work I do with Plinko Solutions has been a similar mission, empowering accessibility and getting seemingly advanced tech into more common hands. The group title is a nod to the history!
Personally, I have felt it to be a movement.
There has been an interesting digital footprint with the name "Citizen Developer". There's a few theories on how to distribute frameworks within it that have positive reinforcements, here's a few worth mentioning;
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AI Twins: There are over a hundred companies offering an "AI version of you", which is truthfully an attempt at stitching an intake form and system prompt behind an AI agent, supposedly mirroring your thought patterns.
Scary stuff considering recursive self improvement where AI works with its own feedback loops.
Digital Workers: Same as above but instead of it being you, it's an attempt at capturing the tasks that an individual does and then scaffolding out multiple AI's to do those narrow tasks to the quality of you (which is an 80/20 in practice).
There are hundreds of promises of this framework across marketing, yet only a fraction of them actually do deliver. Most of the sensationalist SaaS advertising (Exhibit A) exists to sell, not actually serve the promise of the framework.
Which for you and me, citizens and consumers, means it's never been more important than now to commit your focus to seeing the patterns and sharing how accessible these $14 SaaS tools are to make for free in 2-4 hour sprints. Without code!
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Two more infamous frameworks I wanted to note, especially for those marketing fans
The Aggregator: The news channels on Instagram that have 2.4M followers? They collect pay cheques off of advertising distribution.
The YouTube channel that's just a highlight reel of other accounts top posts? They chart 2.4M views per 15 seconds on average.
Economies of Scale: Definition
Economies of scale are cost advantages companies gain through efficient, increased production.
AI, when pointed towards creating efficiency and increased production, has a similar 80/20 effect as the other patterns that AI shows up as.
Example: The Hormozi Bot (Paid version: ACQ) - Consultant AI meant to help you make more money, being trained on all sorts of best practices and case studies on doing so.
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The Citizen Developer is someone who sees opportunity of empowering those on AI through education, and aims to build something that's empowering for the ones they care about.
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Jonathan McLemore
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What is a Citizen Developer?
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