Video 4: Profit is Created Assignment as a cash PT in outpatient Ortho with almost 15 years experience

Assignment #1: My biggest takeaway is improving my sales ability with continue to help transform lives. I really resonated with the quote "If I can't demonstrate my value, that person will get in adequate care or even worse, unnecessary surgery."

Assignment #2: My biggest concern/challenge is convincing people why I am different before they walk in my door. As soon as I get them in my office, they clearly see the difference, but so many people have had PT and "failed" it. I have an extensive list of things I ask them, which helps, but I think I just need to get more confident in sales. I am already getting over the guilt of charging people, even though I know they need the care I provide. I think I just need to get the confidence to sell packages instead of just individual sessions. I really liked your explanation about why insurance and traditional PT fails - because it's designed to treat the short term problem, not the root cause. I am going to add that to my explanation. I already wholeheartedly know why the system fails people, but this is a good way to explain it to most.

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