Assignment 2: Why Most PT's Fail Before They Start

Biggest Takeaway:

Cash patients invest in clarity and trust. When you understand their problem and communicate the solution with confidence, price becomes secondary. I’ve also learned that imperfect action creates momentum — waiting for perfect only delays growth.

Biggest Challenge:

My priority now is eliminating hesitation and executing consistently. That means building reliable patient acquisition systems, strengthening my business skill set, and operating like the CEO of my practice — not just the clinician.

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