You made $10K last month.
But your bank account only went up $2K.
Where did the other $8K go?
If you can't answer that question in 30 seconds, your QuickBooks categories are a mess.
Here's what's usually broken:
Problem 1: Everything is "Business Expense"
You need specific categories: Marketing, Software, Contractors, Supplies. Generic categories give you no insights.
Problem 2: Personal expenses mixed with business
This kills your ability to see actual business cash flow. Use separate accounts or mark personal spending as "Owner's Draw."
Problem 3: Transfers categorized as expenses
Moving money from checking to savings isn't an expense. This inflates your expense totals and confuses your reports.
The fix:
Run your Profit & Loss report in QuickBooks. Look at your expense categories. Do they tell you a clear story of where money is going?
If not, it's time to clean them up.
Clean categories = cash flow clarity.
Need help setting this up? Reply "CATEGORIES," and I'll send you my Chart of Accounts template.