Look at your business expenses from last month. Now ask yourself: "Can I tell a story about where my money went?" If your tracking looks like this: - Business stuff: $8,450 - Various things: $2,100 - Other: $1,500 You have no idea where $12,000 went. Your books aren't giving you any insight. But if it looks like this: - Marketing: $3,200 - Software: $1,800 - Subcontractors: $4,500 - Office Supplies: $400 Now you have a story. You spent heavy on marketing this month, your software costs are consistent, and you outsourced more work than usual. That's the difference between data and insight. Today's challenge: Look at your expenses from last week. Pick your 5 biggest transactions. Write down what each one was actually for (not just "business expense"). Just 5 transactions. Takes 5 minutes. This is how you start getting clarity on where your money actually goes. Who's going to do this today? Reply "DONE" when you finish 👇🏾

How are you currently handling your bookkeeping? I'm curious because I'm seeing a pattern with service-based business owners making $100K-$300K+: They're spending 8-12 hours/month doing their own books, stressing about whether it's "right," and scrambling at tax time. Meanwhile, that's 8-12 hours they COULD spend on revenue-generating activities (client work, sales, strategy). If you're DIY-ing your bookkeeping right now, what's the biggest frustration you're dealing with? (Asking because I'm building Willita Cherie Bookkeeping and want to understand what's actually keeping business owners up at night when it comes to their books.) Drop a comment - genuinely curious! 👇🏾

You run a consulting business. You have 3 service lines: - Strategy consulting - Implementation - Training workshops Which one is most profitable? If you can't answer that, you're leaving money on the table. Let's talk about QuickBooks Class Tracking Classes let you tag income and expenses by category (service line, location, project, etc.) Then you can run a Profit & Loss by Class and see: - Which service makes the most money - Which service costs the most to deliver - Which service has the best margins Real example: A client was shocked to learn their "signature offer" was barely breaking even after accounting for delivery costs. Their "quick win" offer? 3x more profitable. They shifted their marketing focus and increased profit by 40%. This works for: - Multiple service lines - Multiple locations - Real estate investors (income per property) - Agencies (profit per client type) If you're using QuickBooks and NOT using class tracking, start today to track your profitability. Questions? Ask below 👇🏾

You made $10K last month. But your bank account only went up $2K. Where did the other $8K go? If you can't answer that question in 30 seconds, your QuickBooks categories are a mess. Here's what's usually broken: Problem 1: Everything is "Business Expense" You need specific categories: Marketing, Software, Contractors, Supplies. Generic categories give you no insights. Problem 2: Personal expenses mixed with business This kills your ability to see actual business cash flow. Use separate accounts or mark personal spending as "Owner's Draw." Problem 3: Transfers categorized as expenses Moving money from checking to savings isn't an expense. This inflates your expense totals and confuses your reports. The fix: Run your Profit & Loss report in QuickBooks. Look at your expense categories. Do they tell you a clear story of where money is going? If not, it's time to clean them up. Clean categories = cash flow clarity. Need help setting this up? Reply "CATEGORIES," and I'll send you my Chart of Accounts template.