If You Can't Answer 'Where Did My Money Go?' Your Categories Are Wrong
You made $10K last month. But your bank account only went up $2K. Where did the other $8K go? If you can't answer that question in 30 seconds, your QuickBooks categories are a mess. Here's what's usually broken: Problem 1: Everything is "Business Expense" You need specific categories: Marketing, Software, Contractors, Supplies. Generic categories give you no insights. Problem 2: Personal expenses mixed with business This kills your ability to see actual business cash flow. Use separate accounts or mark personal spending as "Owner's Draw." Problem 3: Transfers categorized as expenses Moving money from checking to savings isn't an expense. This inflates your expense totals and confuses your reports. The fix: Run your Profit & Loss report in QuickBooks. Look at your expense categories. Do they tell you a clear story of where money is going? If not, it's time to clean them up. Clean categories = cash flow clarity. Need help setting this up? Reply "CATEGORIES," and I'll send you my Chart of Accounts template.