@Sabine Matharu Community name: Evergreen Business Queens Date: 13-04-2026 🔄 ACQUIRE Current state: - Organic content (IG, reels, some traffic) - Testing trial reels - Some outreach and visibility efforts - No fully consistent paid traffic yet Biggest gap: 👉 No clear, repeatable entry point (one dominant funnel) Right now it’s: - some reels - some ideas - some direction But not:👉 “this ONE thing brings people in daily” Lever to pull: 👉 Dial in ONE ad-driven 7-day challenge funnel - Pick ONE challenge - Build ONE ad angle - Drive ALL traffic there - Optimize it until it converts 🔄 ACTIVATE Current state: - People join - Some engage - Some lurk - Activation depends on your presence Biggest gap: 👉 No automatic first win within 48–72 hours People join and think:“What do I do now?” And if that’s unclear → they disappear Lever to pull: 👉 Create a “Day 1 Quick Win” activation post + path Example: - “Start here: Get your first lead system mapped in 10 minutes” - Clear action - Clear result - Clear next step This aligns with:👉 People need direction + action, not just content 🔄 ENGAGE Current state: - You show up - You post - Some conversations happen - Not fully systemised Biggest gap: 👉 No predictable weekly rhythm people rely on Right now engagement = dependent on youNot driven by structure Lever to pull: 👉 Install a simple weekly content rhythm Example: - Monday → Visibility / content prompt - Wednesday → Lead / client question - Friday → Wins / reflection 👉 Same structure every week👉 Builds habit + expectation 🔄 REFER Current state: - No consistent referral system - No built-in invite behaviour Biggest gap: 👉 No moment where people feel compelled to invite others People don’t refer because: - no trigger - no permission - no reason Lever to pull: 👉 Create a “share this” moment tied to a win Example: - After Day 3 of challenge - Or after a breakthrough post

The Calm Engine MY MOMENTUM MAP Community name: Supersize Your Business Date: 4/22/26 ACQUIRE Current state: About ½ from Skool platform, 25% direct, 25% affiliate Biggest gap: Never launched community! Lever to pull: Invite people to join, get the word out (socials, participate in communities, ask, speak, challenges, etc.) ACTIVATE Current state: Is a process (not mandatory), most follow (except spammers)… Biggest gap: Not all do it. Lever to pull: Shore up and improve this process…quick win right away. ENGAGE Current state: Daily engagement (challenge video post), polls, random questions, thought provoking posts… Biggest gap: No consistent themes or rhythms (except annual challenge posted daily). Participation by some, mostly not. Lever to pull: Create a schedule of engaging types of posts and find ways to get folks having conversations amongst themselves. REFER Current state: Some referrals happening. No formal system or invitation to bring folks in. Biggest gap: No real incentive yet to invite folks in. Lever to pull: Set up and actually promote Affiliate Program! My biggest stall right now: Time…Doing the Synthesizer Scaling program, but THIS is the exact reason to pull all these levers and supersize my skool!!! My first lever to pull: Launch My Community (aka…let people KNOW about it)

ACQUIRE Current state: No new members joining Biggest gap: No publicity Lever to pull: Publicise ACTIVATE Current state: There are self strides to do, but no blinking lights that attract attention and no obvious advantage to be gained Biggest gap: There is no designated path Lever to pull: Provide a path ENGAGE Current state: There is no current rhythm Biggest gap: There is no engagement Lever to pull: Post something to engage with REFER Current state: There is no permission-based invite process. Biggest gap: No one is arriving Lever to pull: Publicise My biggest stall right now: Waiting for a workable process to emerge My first lever to pull: Continue producing it.

🔄 MY MOMENTUM MAP Community name: Teacher Side Hustle Lab Date: 4/22/26 ACQUIRE Current state: unclear how people are finding me. Seems to be a blend of Skool and email. Biggest gap: unclear how they find me Lever to pull: learn who joined from where while I’m on basic plan ACTIVATE Current state: when they join they usually don’t complete an action in first 7 days Biggest gap: need to build out course and rest of structure Lever to pull: finish TpT training ENGAGE Current state: I was posting once a day and then got overwhelmed because I didn’t have a structure. Tried different types of posts Biggest gap: people want TpT help and I’m behind and feeling stuck Lever to pull: finish TpT tutorial and list first product REFER Current state: I doubt anyone is referring anyone but I don’t know Biggest gap: content Lever to pull: plan a weekly rhythm My biggest stall right now: TpT My first lever to pull: finish training Turn the Wheel. 🔄

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗲𝘃𝗲𝗿𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿 𝗯𝗲𝗴𝗶𝗻𝘀. Before you make you new post inside The Calm Engine, you do one thing: Complete your First Turn. That means filling in your Momentum Map and creating a new post in this category. 𝗪𝗵𝗮𝘁 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗣𝗼𝘀𝘁𝘀 𝗯𝗲𝗹𝗼𝗻𝗴 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆: Your completed Momentum Map. That is it. This is not a general intro category. It is a specific proof-of-work post that signals you have done the work of diagnosing your community before asking for anything. 𝗪𝗵𝗼 𝗺𝗮𝗸𝗲𝘀 𝗻𝗲𝘄 𝗽𝗼𝘀𝘁𝘀 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆: Every new member. Once. 𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗮𝗳𝘁𝗲𝗿 𝘆𝗼𝘂 𝗽𝗼𝘀𝘁: Other Operators will respond. You will be welcomed as someone who has actually started, not as someone who joined and plans to start later. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗯𝗲𝗹𝗼𝗻𝗴 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆: Questions. Updates. General intros without a Momentum Map attached. There is a category for questions (🙋 Ask the Flywheel). This is not it. 𝗧𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝗧𝘂𝗿𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗳 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. Post it as a new post in this category, and the wheel starts moving. Turn the Wheel. 🔄