How much of your personality is your USP?

I had a brilliant session yesterday with the always-interesting

. We were discussing how much emotion – or how much of ourselves – should be included in our Unique Selling Propositions.

The theory is that a lot of USPs tend to be quite cold and unemotional. But ultimately, people work with people.

If you are a freelancer, a solopreneur, or the person in your company who deals with prospects most often, then yes: you probably should include it. Your personality is a part of your USP.

The real challenge is: how on earth do you express that?

After a very entertaining session with Rachael, I decided my USP is that I am a Professional Attention Seeker.

If you rolled your personality into your selling point, could you define it in just three or four words?

P.S. If you aren’t sure what your USP is and want to get some clarity, we have a session for that. Just send me a direct message and I’ll explain how it works.

3 comments