Using Facebook Groups Strategically · Business Leaders Network

Using Facebook Groups Strategically

I've been experimenting with ways to build my friends list with people who engage with my content.

Groups on Facebook are a great way to find people who self-select into certain categories. If you're looking for podcast hosts like I am, it's pretty easy to find groups dedicated to the craft.

But if you're like me, you don't want to start sending DMs to people rapidly, because you'll get soft blocked and that slows things down. No fun.

There is however a way to cruise through, build your friends list, and increase the number of messages you can send.

I wrote a simple scroll-stopper post that said: "Looking for PODCAST HOSTS to interview". That's it. I've been swamped with comments and had to change my tactic to the below just to keep up and not hit blocks nearly as often.

Here's the basic strategy and then I'll explain why it works:

1) Write an excellent post that's designed to get engagement

2) Post it in groups you know the people you want are in

3) When someone engages, send them a friend request first

4) Drop a Like on the comment

5) Wait 24 hours

6) Send them a DM with the info

7) If successful with sending the message, then go back and reply to the comment that you just sent them info to their DMs

8) Drop a heart on their comment

Why this approach?

Facebook doesn't mind nearly as much when you message your friends. It's people you're not friends with that it barks about. Sending a friend request first means they might become friends with you by the time you get ready to send the message (and it also means they'll see your normal content more likely too so keep posting awesome stuff on your personal profile)
Dropping a Like on the comment before the 24 hour wait both shows that you saw the comment, but also earmarks it for you to come back to later.
Waiting 24 hours not only gives them ample time to accept the friend request but also stretches out the timeline of the post. If there's a sudden flurry of activity on the post for a day and then nothing, the post is dead. But continuing to add comments will drive engagement up. Wait 24 hours between cycles.
When you attempt to send the message, it might get through, and it might not. It'll likely get through if they're friends with you now but if they're not, at least you left a like.
If the message sent successfully, let them know by replying to their comment. They'll know to check their inbox, or in some cases, their Message Requests tab, so they're sure to get the info.
Then drop a heart. This shows more enagement from you but also lets YOU know that you've completed the work for this particular comment. If there's a big red "Love" on their comment, you don't have to do anything else.

Statistically, people who comment on your post will probably accept your friend request. It will be a minimal amount of people that stay non-friends, which means you'll be able to get more messages out. More messages means more leads. Win win.

This is an adaptation of the two-step posting method that I learned from

@Jr Spear

just like most of us in BLN have. It's working well for me. Hope it blesses.

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