Walked past a bakery yesterday. The smell got me inside before I even looked at what they sold.
Made me think of a coach I've been helping. Killer testimonials, solid offer, good pricing. But her Instagram was all generic quotes and stock photos. Nothing that made you want to know HER.
She wasn't getting DMs. Not because the offer was bad - nobody was stopping long enough to find out.
What made you follow the last coach you followed? The offer or something else?