I’ve noticed there’s been a major shift on TikToktoward randomness. People are posting everything: food, work tips, family barbecues, their cars… all the random things in their life. Attention spans haven’t just shortened for how long people watch. They’ve shortened for what people want to watch. They don’t want to be sold to or constantly fed business talk. They want to know the person. They buy from personalities they enjoy, not brands that pitch. I’m testing this idea slowly and will share what I find, but I’m confident this could become a game-changing TikTok strategy. One thing I’ll keep: formatting still matters. The first 3-5 seconds must open with a strong hook.

Even your brand needs a wingman! 💸

Make do with what you've got.

Hi all—I've been struggling with having too little time and I know a lot of people here have been too. I spent some time working through it last week, and here’s a simple way I solved it for free with a simple cross device ap. 1. I started using an app called todist and keeping track of every task in my head that comes up no matter how small or big. 2. What I've downloaded to help with this is an app called todoist - https://www.todoist.com/ 3. This helps me keep focused on the task at hand in the moment and be able to keep other still in the que for work. If anything is unclear, let me know. Hope this helps you 🙏