Before you book deposits, create a website, or design a flyer — validate.
Here's the 4-step validation test I use with every new trip:
Step 1: Write the "concept pitch" in 2 sentences If you can't explain it simply, it's not ready. Try: "I'm planning a [X-day] trip to [destination] for [who]. It includes [main features]. All in for $[price]."
Step 2: Send it to 10 people who fit your ideal traveler Not to sell — just to get honest reactions. "Would you go on something like this? What questions do you have?"
Step 3: Count the "hell yes" responses If 3+ people say "how do I sign up?" — you have a validated concept. If everyone says "sounds cool" but no one asks how to book, refine it.
Step 4: Ask for a soft hold "I'm finalizing details — would you want me to hold a spot for you? No commitment yet." This is your pre-sell.
Have you validated your trip idea yet? What happened when you pitched it?