you're wasting your time · Brendan's AI Community

you're wasting your time

Most people treat their calendar like it's sacred.

They block off time for deep work, focus sessions, creative thinking.

Then they wonder why they're not making money.

Here's the thing: your calendar should be full of sales conversations. That's it. That's the entire job.

If you're not booking 10 meetings per week, you don't have a business. You have a hobby that might become a business someday.

Deep work is great. But deep work on what?

On a product nobody's buying? On a feature nobody asked for? On documentation for users you don't have yet?

The only deep work that matters before $10k/month is outbound. Everything else is procrastination with better branding.

Cold email exists to fill your calendar with qualified conversations. That's the entire mechanism.

1,000 emails → 25 replies → 5 meetings. Do that twice per week and you have 10 meetings. Do that for a month and you have 40 meetings. Close 10% and you have 4 customers. Even better have someone experienced to it better for you, so you have more time for sales calls.

But most people won't do it because "they need focus time."

Focus time for what? You already know how to build. The constraint isn't skill. It's conversations.

If your calendar isn't full of sales calls, you're optimizing the wrong constraint.

What about you?

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