7d • General discussion 💬
Sales Leaders often want "Lead Gen" system — Actually need something else
Sales leaders' chat with me (most of the time):
“We need an AI lead gen system. Pipeline’s empty. Can you build it fast?”
I ask the basics:
“How’s your current operation running?”
“Operations are great. We just need more leads.”
Sure.
So I ask for 30 minutes with their sales team.
And every time, the same movie plays:
1. Their “leads” aren’t leads.
Half the pipeline =
• Tire-kickers
• Wrong size
• Wrong industry
• No budget
• No authority
They “have an ICP”…
But it’s basically:
“Anyone who might need our thing.”
Which means nobody.
2. Their outreach is spray-and-pray.
“Hey [Name], saw you’re in [Industry]…”
0.2% reply rate.
Not an AI problem.
A “you sound like every other desperate rep” problem.
3. Follow-up? Total chaos.
Lead opts in.
Sales sees it… 2–3 days later.
By then the lead forgot they exist.
And they expect AI to “fix the pipeline”?
Brother… that’s not a pipeline.
That’s a dripping faucet.
What they actually needed:
1. A real ICP
Not “B2B companies.”
Not “SMBs.”
A precise definition:
Exact size
Specific pain
Budget
Titles
Tech stack
Half the “lead problem” vanishes instantly.
2. Outreach that deserves a reply
AI can write 100 emails in 15 minutes.
But without real insights, it’s just faster garbage.
I built them a system that pulls:
LinkedIn posts
Company news
Website pain signals
Reply rate: 0.2% → 7%.
Same list.
Better truth.
3. Speed-to-lead automation
Lead opts in → Slack ping → AI-personalized email → CRM update.
All in under 5 minutes.
Conversion doubled from speed alone.
Not “AI magic”—just responsiveness.
4. Proposal automation
2-day proposal turnaround became 90 minutes.
AI drafts → sales refines → send.
Close rate: +18%.
Deals stopped dying in the dark.
The brutal lesson:
Most sales teams don’t have a lead generation problem.
They have a:
- Targeting problem
- Messaging problem
- Speed problem
- Process problem
You can’t automate your way out of a broken sales process.
You can only automate a working one faster.
For AI entrepreneurs:
Ask your prospects these same blunt questions.
Sit with their sales team.
See how they actually operate.
Your job isn’t to build what they ask for.
It’s to fix the problem they’re pretending they don’t have.
That’s how you sell transformations — not tools.
Have you ever faced this type of client as I did?
7
4 comments
Sales Leaders often want "Lead Gen" system — Actually need something else
skool.com/brendan
Learn To Make Money With AI!
- 50+ Free AI Agent Templates
- 60+ Free AI Course Videos
(n8n, Make, Vapi, Voiceflow)
- AI Software Discounts 💰
Leaderboard (30-day)
1
+70
2
+65
3
+50
4
🔥
+49
5
+49
Powered by