Most people use AI the same way: open a chat, type a prompt, hope for the best. Sometimes it works. Often it doesn't, because the AI has no idea how your business operates, what tools you use, or what good output looks like for your team.
Agent skills change that. They're a simple, open format for giving AI agents the specific knowledge they need to do a job well. And they're about to reshape how marketing teams, designers, and agencies work with AI.