Oct 17 • Everything
Testing a new Theory for TikTok
I’ve noticed there’s been a major shift on TikToktoward randomness.
People are posting everything: food, work tips, family barbecues, their cars… all the random things in their life.
Attention spans haven’t just shortened for how long people watch. They’ve shortened for what people want to watch.
They don’t want to be sold to or constantly fed business talk. They want to know the person. They buy from personalities they enjoy, not brands that pitch.
I’m testing this idea slowly and will share what I find, but I’m confident this could become a game-changing TikTok strategy.
One thing I’ll keep: formatting still matters. The first 3-5 seconds must open with a strong hook.
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Testing a new Theory for TikTok
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