If you've been lurking OR if you have a bunch of questions about merch ask me -- LIVE! Join me November 2nd. Link in the calendar. And MARK your calendar. This is open to all members. Who's joining?!

I am so glad you're here. If you've ever spent money on branded products that went nowhere — got ignored, tossed, or quietly ended up in a drawer — this is where that stops. This community is built for business owners, brand builders, and marketers who are done treating merch like an afterthought and ready to use it as a real strategic tool. Here's what to expect: In the Classroom you'll find four core modules walking you through how to think about merch strategically — from choosing the right product to building loyalty and revenue. Each one is short, direct, and built around real decisions you'll actually make. Download the worksheets. Use them. In this community expect real conversations, honest answers, product feedback, sourcing questions, and examples of merch that works — and merch that doesn't. No fluff. Just strategy. I've spent 30 years creating over 1M products for brands from founder-led companies to Netflix and Coca-Cola. Everything I teach comes from what actually works in the real world. Now let's talk about you. Drop your answer below — one or all three: 🎯 What kind of business are you building merch for? 🎯 What's the #1 problem you've had with branded products in the past? (Too expensive? Wrong product? Nobody used it? Not sure where to start?) 🎯 What would a win look like for you in the next 90 days? Would you like a 1:1 chat with Barbara? Just send me a DM or post it in the chat when you introduce yourself, and I'll send you the link to book a personal call to help you get started with merch.