Not what's in a catalog. Not what you've seen a hundred times. The product that would make your client's life easier, better, or just a little more connected to what you do together. The one nobody makes yet. What is it?

I am thrilled to have (finally) launched this community and so glad you're here. @Jennifer Silbert @Ami Hook-Ireland @Sean Martyr @Faith Adebayo @Elle Jackson @Caroline Fransz @Mirtha Pena @Stephanie Hetu Let’s get to know each other. Drop a quick intro about yourself: ✅ What do you do? ✅ Who do you help? ✅ What are you working on, growing, or trying to figure out right now? And if you already have an idea for a client gift, member reward, or merch question, share that too. Tell us who you are and what you’re building. Welcome aboard. 🚀

I get this question a lot. Here's the answer: It’s not the logo. It’s not the price. It’s often not even the product. Stanley almost killed the Quencher in 2019. Nobody wanted it. Nothing changed except this: Three women who ran a shopping blog called The Buy Guide had an audience of women who needed a cup that could keep up with their actual life. Handle. Straw. Fits in a cupholder. Ice cold all day. Dishwasher safe. Stanley had been marketing to outdoorsmen. The Buy Guide’s audience had been ignored. Once the right product found the right audience with the right problem — it spread on its own. Revenue went from $70 million to $750 million. So here's the thing: it's not about finding more people. It's about finding the RIGHT people. Stanley had the right product the whole time. They just didn’t know who needed it. Does your product or solution solve a real problem for the right audience?

A friend asked me for a recommendation for an organizer. I worked with two over the course of a coupe of years.. What made me recommend the one I did? It wasn't a referral program. It wasn't the one who was cheaper. It wasn't a "just checking in" email. It was because of my experience that made one stand out.(My pantry looks like it's Instagrammable! And we had fun doing it.) What do you do — or give — that makes a client remember you above the rest?

Every business has a spot where people seem interested… and then disappear. - Maybe they buy once and never come back. - Maybe they join but stop participating. - Maybe they love what you do but never refer. - Maybe they say, “I’ll check it out later,” and later never happens. Drop a comment with what you’ve tried to bring people back, re-engage them, or keep the relationship going.