Ep 29 Ellevating Elles Sales Funnel
Soooo we ditched what i had scheduled and ripped into Elle's current sales funnel to see how we could improve it.
Some Key Points
- Make a shiiittt tone of ad creatives so that you have plenty to feed meta to test what works.
Film separate hooks, bodies and CTA's so that you can mix and match them to see which combo works better.
Also... make sure you script your ads.
2. Less is more on a landing page. You don't want massive blobs of text at the top of the page (or anywhere for that matter) people need to be able to skim it, get the gist and decide weather or not to buy
3. VSL can be as long as it needs to be. Elle's VSL (video sales letter) was actually really good but it woulda been great it she had how the process of working with her worked in it.
Don't be scared to make a VSL longer if everything in it is useful and your ideal customer would want to know it. They will watch it. Just don't waffle.
I think this was really great to do live and thank you Elle for letting us work on your funnel!
Luke
1:04:33
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Ep 29 Ellevating Elles Sales Funnel
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