Ep 16 Implementing Brand Archetypes
Last night we dove into how to actually apply your brand archetype.
We explored how to market to your opposite archetypes and why this can be high leverage.
Most of you already speak to people like you. But the money often lives in translating your value for people who are nothing like you.
Real-world examples we broke down:
- Bear Grylls (Explorer) → markets to the Everyman by making fear feel normal and adventure feel achievable.
- David Goggins (Hero) → shakes the Innocent and Everyman out of comfort and into action.
- Jordan Peterson (Sage) → gives ambitious Heroes structure, language, and meaning.
- Leila Hormozi (Ruler) → builds systems that help Everyman and Hero types execute at a higher level.
- Jack Black (Jester) → gives Innocents and Creators permission to express themselves.
We then looked at you lot and how this shows up in your brands:
Nick Ravn: Nick takes builders (everyman, heros) and makes their 'boring' building process into a creative, interesting journey. He helps hero's (high level builders & architects, entrepreneurs) create their visions of how they want brands/businesses to be displayed.
Jamie: Caregiver → She helps hero's (leaders) who are not very good at caring for themselves to put themselves first to then be able to give more to others. Spoon feeds innocents that need a gentle hand to help them sort their health out.
Teak: Hero → He gives overwhelmed, everyday operators clarity, speed, and confidence through automation and ai implementation. He is a hero because of his urge to courageous action.
Luke: Explorer → Hero's and everyman that are elite at what they do but want to stand out with something different and exciting. Helps them explore other parts of themselves then bring it out and show it.
Rem: Magician → Guides brands on a journey to work out who they really are, then take them there.
These hero's are elite at what they do but need the magicians transformative, alchemic and insightful powers to guide them on there quests.
This week’s task:
Identify your primary archetype + 1–2 opposite archetypes. Translate your offer, homepage, and social content for those opposites. Post one piece of content or a landing page that speaks directly to that opposite
Luke
33:27
0
0 comments
Ep 16 Implementing Brand Archetypes
powered by
skool.com/brand-stack-2411
Build a personal brand that opens doors, creates leverage, and attracts your ideal audience with a high-trust group of operators doing the same.
Suggested communities
Powered by