Oct 17 • Deep Dive Community Calls
Ep 13 The Masters Curse
In this weeks call we covered 'The Masters Curse' here's a break down of the curse, its relevance to personal branding, how to break it and this weeks task.
The Curse:
The more Mastery you gain in your field the more you can forget what its like to be a beginner.
This can pop up in your content and working with clients when you deliver information to them with lots of assumed knowledge.
Personal Branding:
Storytelling
You jump straight to content on what your currently doing, forgetting there is all these events in your life that have lead up to who you are now.
We give people information on the current version of ourselves not that it was in the period of life they might be experiencing.
Teaching
We jump straight to high level explanations with jargon or assumed knowledge without giving the nuanced details that were the 'ah ha' moments for us.
Breaking the Curse:
Reconnect with the Your Beginner Self
Remember what is was like for you as a beginner. The dumb shit you used to ask because you knew no better.
All YOUR 'ah ha' moments.
That needs to be covered for your audience.
Simplicity
If you can explain it in a way a primary schooler can understand, you are a true master.
Your Task:
Create 2 pieces of content
- Origin story - What is a very nuanced (specific) story of yours that occurred on your journey to mastery - share that, create that
- Industry Knowledge - What was an 'au ha' moment you had on your journey to mastery - share that, create that
Keen to see what your guys put out there!
Luke
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Ep 13 The Masters Curse
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