Sep 20 • Deep Dive Community Calls
Ep 11 Building Client Experiences - With Jodie Eade
This week’s call was all about what happens after someone buys and how we turn satisfied clients into loyal advocates.
Special thanks to the No B'S business coach Jodie who led the session with her killer strategies and insights from her multiply 7 figure business background.
What we covered (you can watch all our call recordings in the Deep Dive section in the classroom area):
Why Your Real Work Starts After the Sale
- Most businesses lose people between purchase and offboarding
- Creating a memorable experience → increased retention, referrals, upsells
How to Nurture Clients Like a Pro
- Send voice notes instead of boring emails
- Use video to answer FAQs + stay top of mind
- Personalise the experience: birthday cards, handwritten notes, client-specific bonuses
- Don’t just sell a product — sell a transformation
Upsells, Retouches, and Long-Term Loyalty
- Build your funnel so the next offer feels like the natural next step
- Offboarding? No such thing. Assume they’re staying in your world.
- Create an “ecosystem” like this Brand Stack group — past clients = warm leads
From the Community
- Sophie shared how she's building her authority through content, creative direction, and editorial BTS
- Hayley & Lily are refining their physical product brand with launch strategy and smart packaging
- Luke shared how reframing his packages (based on what clients were already buying) doubled revenue with zero extra effort
Your Task:
Revisit and action your Foundational Content (your pin post, FAQs, about you, etc.)
— Luke
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Ep 11 Building Client Experiences - With Jodie Eade
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