Marketing Tech Tool Friday - Sora2
While your competitors are booking expensive film crews 💸 You’re over here typing prompts 💰 Same vibe. Wildly different price tags. For this week’s Tech-Tool Friday, meet Sora 2. If you haven’t experimented with it yet, this is your nudge. I’ve been using Sora 2 since the beginning of October, and the improvements in features and ease of use are noticeable. Cost: Free if you already have the $20/month ChatGPT membership. How to Get Started: 1️⃣ Create an OpenAI / ChatGPT account (Plus plan / $20 p/m) 2️⃣ Download the Sora app (iOS) and log in with your ChatGPT credentials 3️⃣ Set up your profile/character • Sora captures your face (quick head turns) • Records your voice (a few spoken lines) That’s it. You’re ready to start creating videos. I won’t dive into how to make videos here, since YouTube already has that covered in depth. A Few Helpful Notes: • Features differ between desktop and mobile, so test both • There’s currently a daily cap on video generation (~fifteen 15-second videos in a 24 hour period) • You can generate 3 videos at once • Prompt quality matters • I often use Claude to help structure prompts (lighting, time of day, location, camera angle, director style, video type, emotion, on-screen text, etc.). Not required, but the results are noticeably better. • On-screen text spelling can be hit or miss, so use sparingly, unless you are a VERY patient person. • All videos will be generated with the outfit you are wearing during your profile set up. In order to change your outfit in the videos, you can: - Specify what people are wearing in your prompt. It can be as easy as: “wearing a business casual outfit”. - Change your profile video as often as you want. How to Use This For Marketing: - Create a "series" for people to binge watch on socials - To create a storyboard for your marketing team for a larger endeavor - Tip: Quickly add a professional outro for branding via Descript or Capcut. Bottom line: If video has felt “out of reach” because of cost, time, or complexity… it’s worth revisiting that assumption. If anything, Sora is fun to play with on a personal level.