Marketing Tech Tool Friday - Sora2

Heather Bundgaard

18d (edited) • Marketing Tools

While your competitors are booking expensive film crews 💸

You’re over here typing prompts 💰

Same vibe.

Wildly different price tags.

For this week’s Tech-Tool Friday, meet Sora 2.

If you haven’t experimented with it yet, this is your nudge.

I’ve been using Sora 2 since the beginning of October, and the improvements in features and ease of use are noticeable.

Cost:

Free if you already have the $20/month ChatGPT membership.

How to Get Started:

1️⃣ Create an OpenAI / ChatGPT account (Plus plan / $20 p/m)

2️⃣ Download the Sora app (iOS) and log in with your ChatGPT credentials

3️⃣ Set up your profile/character

• Sora captures your face (quick head turns)

• Records your voice (a few spoken lines)

That’s it. You’re ready to start creating videos.

I won’t dive into how to make videos here, since YouTube already has that covered in depth.

A Few Helpful Notes:

• Features differ between desktop and mobile, so test both

• There’s currently a daily cap on video generation (~fifteen 15-second videos in a 24 hour period)

• You can generate 3 videos at once

• Prompt quality matters

• I often use Claude to help structure prompts (lighting, time of day, location, camera angle, director style, video type, emotion, on-screen text, etc.). Not required, but the results are noticeably better.

• On-screen text spelling can be hit or miss, so use sparingly, unless you are a VERY patient person.

• All videos will be generated with the outfit you are wearing during your profile set up. In order to change your outfit in the videos, you can:

- Specify what people are wearing in your prompt. It can be as easy as: “wearing a business casual outfit”.

- Change your profile video as often as you want.

How to Use This For Marketing:

Create a "series" for people to binge watch on socials
To create a storyboard for your marketing team for a larger endeavor
Tip: Quickly add a professional outro for branding via Descript or Capcut.

Bottom line:

If video has felt “out of reach” because of cost, time, or complexity… it’s worth revisiting that assumption. If anything, Sora is fun to play with on a personal level.

Comment below if I can help in any way.

In the meantime let me know:

1. If you ALREADY use Sora, or

2. If you PLAN on using it in the near future, or

3. If this is NOT up your alley at all.

P.S. Sora includes a watermark on all downloaded videos. Yes, there are tools out there that will remove the watermark but so far I've kept it on so people know it's AI and that I'm not trying to be shady. Such as the enclosed Captain Morgan video. =)

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