First, I want to thank y'all for being open to such newb questions. I've been published since 2011 (publisher) but indie since May, and there's so much to marketing I don't know. I'm embarrassed to post to the FB groups. lol My question today is FB ads or Amazon ads to start with? I have limited money. My indie novella series is 3 books published, one more to write and release this year and the series is complete, and they're in KU. I've never done ads & I don't know how. I am making low 3 figures on the indie series (this is a new sub-genre from my publisher books), and I assume (hope) it's due to discoverability. I only have 20ish ppl on my NL and 2 of them are new-to-me from my back matter. The rest are from my publisher books. (Does that make sense? lol) I did a Freebooksy back in July, on book 1, and had 4K downloads but sell through hasn't been a trickle. I may have screwed up. :) I took book 1 out of KU the beginning of August, but it's back in now. Long story. Don't ask. ;) The plan is to learn one of the systems to start, do some low cost ads for Oct to see if I can build some traction, and then go from there. Would you start with FB or Amz? And thank you! :)

We're going to keep talking about this in detail (and I hope to coach some of you LIVE on here around your fears about hitting the goal) but here's an overview: - set your goal (10x or increase an area of your business) - get excited about your goal (to program your unconscious mind that the destination is SAFE and FUN - Follow the nudges to do all you can do towards your goal - also expect the magic to kick in ;) My goal is 2000 preorders by Nov. 1st on my Dec 26th release. I've done that before so a real challenging goal is 10,000 total preorders total. But first let me get through October. 😆 I like to visualize the goal and also celebrate it to make sure my unconscious knows the end result won't kill me. I'm celebrating with a new candle, so I'll probably buy that NOW and light it every day and visualize the end result. We've done some mindset work in the Bootcamp already, and people could feel how once they relaxed and started to think about the possibilities, ideas and inspiration started dropping in their heads. That's why step 2 is so freaking important. My tactics: - incentivize my marketing team with a bonus if we hit 2000 Amazon preorders by Nov 1st. :D - test covers w FB ads - test blurbs w FB ads - test hooks on all social media using Author Scale - Test the best hooks as blurbs - Blast socials (Tiktok, Youtube shorts, FB page, FB group, Reels, Trial Reels) with the hookiest excerpts and taglines, also my newsletter and Patreon - Weekly plaintext newsletters with longer excerpts and only one link - Weekly fancy newsletters with giveaways and author swaps - Set up author swaps to push both the preorder and the book launch (I prefer to do swaps when the book is live and in KU, but I also want preorders now) - Run ads to book one in the series so I profit while getting more preorders on the new book - Try some sales on book 1 or even the rest of the series - Do a bookfunnel promo with dark romance authors only to increase newsletter subscribers - Multi-author giveaway to increase eyeballs - Any other idea my team or I come up with

Once you've got your goal, the next step isn't to figure out how to hit it. It's to get excited about it. Dwell on the end result, imagine it, decide how you will celebrate it. Some of you are already doing this, and you can tell how it's working: Once your unconscious mind deeply understands what you want to go for AND that it will be a fun and SAFE destination, your reticular activating system kicks in and starts showing you paths you can take. Ex. You talk to a friend and hear how they got a 1000 pre-orders on their book doing reels, and you decide to try them. You get an invitation to a promo that doesn't quite fit your books, so you decide to run your own and invite authors with even bigger audiences than you to participate. You retake some of the book marketing bootcamp and decide to create a big boxset of your books with a more clicky cover, title and blurb....and 10x your page reads. (These are real examples. Also, there are many paths to take. So relax and know you have endless opportunities coming to you). So the steps are: 1. Set your goal: what are you going for in 10x-tober? (I'm shooting for 10x pre-orders). Any goal that stretches you a bit is good. 2. Get excited about the goal any way you can. How will you celebrate once you hit it? What are the benefits of hitting this goal? Once you've arrived, what will look like? Feel like? Taste and smell like? (Seriously, you can get all your senses involved. Your unconscious mind doesn't really understand language, but it does understand symbols, images, scent, sounds... All the sensory details we put into our books to make the world come alive for readers) 3. Do this until you're unconscious mind starts giving you ideas of how to hit your goal. We will definitely be covering more of this in the kickoff call and I'm confident you're going to hear some other people's ideas and get excited about them. If not, go back to step two. :) Use this post to tell me how you're celebrating and what hitting this goal will do for you. How will your body benefit? Your family? Your dog?

Anyone here use this for their website/author store?