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RE-CONNECT DM Scripts
🧭 Text / DM Script #1 — The Reconnect “Hey [Name], saw something that reminded me of you — made me realize we haven’t caught up in forever. How’s life treating you these days?” → Natural curiosity, not a pitch. The conversation flows toward a life update, then you layer in market relevance later. 💬 Text / DM Script #2 — The Market Touchpoint “Hey [Name], quick heads-up — the market’s shifted again, and I immediately thought of your neighborhood. If you ever want a quick pulse check on what’s happening, I’ll send you my honest take — no fluff.” → Authority + transparency. Shows you lead with insight, not agenda. ☕ Text / DM Script #3 — The Social Follow-Up “Hey [Name], I saw your post about [life event]. Made me smile. Congrats on that — you’ve built something great. By the way, I’ve been doing something new in real estate that’s helping clients navigate this market in smarter ways — I’ll shoot you a quick update if you want?” → Connection first. Business second. Elegant permission-based pivot.
📧 7-Day Nurture Email Sequence
Subject lines are written casual + curiosity-driven to improve opens.(Replace [First Name], [Your Market], and [Your Name] before sending.) Day 1 – Welcome & Value Subject: Excited to connect, [First Name]!Body:Hi [First Name], Thanks for reaching out! I work with buyers and sellers here in [Your Market], helping them move smoothly without the overwhelm. 👉 Here’s my promise: clear updates, zero fluff, and resources to make smart moves in today’s market. Quick question — are you more curious about buying or selling right now? Talk soon, [Your Name] Day 2 – Bust a Myth Subject: The 20% down payment myth 🙅Body:Most people think they need 20% down to buy a home — but that’s just not true. There are programs starting at 3% (and even 0% for VA). If waiting to save 20% has been holding you back, you may already be closer than you think. Want me to run the numbers for your situation? [Your Name] Day 3 – Story/Case Study Subject: How [Client’s First Name] got 3 offers in 5 days 📈Body:Here’s a quick story: [Client’s First Name] was worried about selling in this market. We prepped their home with a simple plan (no costly reno), listed strategically, and had 3 offers in less than a week. The lesson? It’s not always timing — it’s strategy. Want me to share the exact steps we used? [Your Name] Day 4 – Educational Tip Subject: 3 things to do before you buy a home 🏡Body:If you’re thinking about buying, do these 3 things first: 1. Get pre-approved (know your numbers). 2. Clean up any small debts. 3. Save for closing costs (not just the down payment). I’ve got a simple checklist I can send you — want it? [Your Name] Day 5 – Social Proof / Authority Subject: Real estate by the numbers 💡Body:Quick snapshot: last year I helped [# clients] families buy and sell in [Your Market]. Total sales: $[X]. But what matters most? Clients saying the process felt stress-free. I’d love to make your journey just as smooth. Where are you in your decision-making right now — still exploring or ready to move?
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📩 DM Script: Re-Engage Past Clients
Copy/paste this script into Messenger or text: "Hey [First Name], I was thinking about you today! How are things going with your home? Any changes since we last talked?" 👉 Use this 5x today and drop your results in Wins. Repeat with: - Open House Follow-Up Text - 7-Day Nurture Email Series ==>https://www.skool.com/bookedandbusy/7-day-nurture-email-sequence?p=b11d6ccd
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Week 1 Game Plan - Scripts, Tools, Templates
60 Second Videos 🎥 Script 1: “Do I need 20% down to buy a house?” Hook (first 5 sec):“Most people think you need 20% down to buy a home — and that’s just not true.” Body (40 sec):“The reality is, there are programs that let you buy with as little as 3% down, and even 0% if you’re VA-eligible. The myth of ‘20% or nothing’ keeps a lot of buyers on the sidelines when they could already be building equity. What really matters is your credit, your debt-to-income ratio, and having a solid plan for closing costs.” Close (10 sec):“So if you’re waiting until you’ve saved 20%, you may actually be waiting too long. Let’s talk about your options now — DM me and I’ll walk you through what’s available for your situation.” 🎥 Script 2: “Should I sell now or wait until spring?” Hook (first 5 sec):“Thinking of selling but wondering if you should wait until spring? Here’s the truth…” Body (40 sec):“Spring does bring more buyers, but it also brings more competition — meaning more homes on the market just like yours. Selling now can actually give you an edge because inventory is lower. Less competition often means stronger offers. The best decision really depends on your timeline, your home’s condition, and your local market activity.” Close (10 sec):“If you’re debating, let’s run the numbers together. DM me and I’ll show you what selling now vs. later could mean for your bottom line.” ✨ Tips for recording: - Shoot vertical, good lighting, casual but confident tone. - Add captions for engagement. - End with a clear CTA (comment “info” or DM you).
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