📧 7-Day Nurture Email Sequence
Subject lines are written casual + curiosity-driven to improve opens.(Replace [First Name], [Your Market], and [Your Name] before sending.) Day 1 – Welcome & Value Subject: Excited to connect, [First Name]!Body:Hi [First Name], Thanks for reaching out! I work with buyers and sellers here in [Your Market], helping them move smoothly without the overwhelm. 👉 Here’s my promise: clear updates, zero fluff, and resources to make smart moves in today’s market. Quick question — are you more curious about buying or selling right now? Talk soon, [Your Name] Day 2 – Bust a Myth Subject: The 20% down payment myth 🙅Body:Most people think they need 20% down to buy a home — but that’s just not true. There are programs starting at 3% (and even 0% for VA). If waiting to save 20% has been holding you back, you may already be closer than you think. Want me to run the numbers for your situation? [Your Name] Day 3 – Story/Case Study Subject: How [Client’s First Name] got 3 offers in 5 days 📈Body:Here’s a quick story: [Client’s First Name] was worried about selling in this market. We prepped their home with a simple plan (no costly reno), listed strategically, and had 3 offers in less than a week. The lesson? It’s not always timing — it’s strategy. Want me to share the exact steps we used? [Your Name] Day 4 – Educational Tip Subject: 3 things to do before you buy a home 🏡Body:If you’re thinking about buying, do these 3 things first: 1. Get pre-approved (know your numbers). 2. Clean up any small debts. 3. Save for closing costs (not just the down payment). I’ve got a simple checklist I can send you — want it? [Your Name] Day 5 – Social Proof / Authority Subject: Real estate by the numbers 💡Body:Quick snapshot: last year I helped [# clients] families buy and sell in [Your Market]. Total sales: $[X]. But what matters most? Clients saying the process felt stress-free. I’d love to make your journey just as smooth. Where are you in your decision-making right now — still exploring or ready to move?