Sep 22 • Scripts, Tools, Template
📧 7-Day Nurture Email Sequence
Subject lines are written casual + curiosity-driven to improve opens.(Replace [First Name], [Your Market], and [Your Name] before sending.)
Day 1 – Welcome & Value
Subject: Excited to connect, [First Name]!Body:Hi [First Name],
Thanks for reaching out! I work with buyers and sellers here in [Your Market], helping them move smoothly without the overwhelm.
👉 Here’s my promise: clear updates, zero fluff, and resources to make smart moves in today’s market.
Quick question — are you more curious about buying or selling right now?
Talk soon,
[Your Name]
Day 2 – Bust a Myth
Subject: The 20% down payment myth 🙅Body:Most people think they need 20% down to buy a home — but that’s just not true.
There are programs starting at 3% (and even 0% for VA). If waiting to save 20% has been holding you back, you may already be closer than you think.
Want me to run the numbers for your situation?
[Your Name]
Day 3 – Story/Case Study
Subject: How [Client’s First Name] got 3 offers in 5 days 📈Body:Here’s a quick story: [Client’s First Name] was worried about selling in this market. We prepped their home with a simple plan (no costly reno), listed strategically, and had 3 offers in less than a week.
The lesson? It’s not always timing — it’s strategy.
Want me to share the exact steps we used?
[Your Name]
Day 4 – Educational Tip
Subject: 3 things to do before you buy a home 🏡Body:If you’re thinking about buying, do these 3 things first:
- Get pre-approved (know your numbers).
- Clean up any small debts.
- Save for closing costs (not just the down payment).
I’ve got a simple checklist I can send you — want it?
[Your Name]
Day 5 – Social Proof / Authority
Subject: Real estate by the numbers 💡Body:Quick snapshot: last year I helped [# clients] families buy and sell in [Your Market]. Total sales: $[X].
But what matters most? Clients saying the process felt stress-free.
I’d love to make your journey just as smooth. Where are you in your decision-making right now — still exploring or ready to move?
[Your Name]
Day 6 – Overcome Objection
Subject: “Should I wait?” 🤔Body:I hear this a lot: “Maybe I should wait until rates drop.”
Truth is, waiting can cost more if prices rise. Many of my clients buy now, then refinance later when rates improve. That way, they start building equity today instead of sitting on the sidelines.
Would you like me to run a “buy now vs. wait” scenario for you?
[Your Name]
Day 7 – Direct Call to Action
Subject: Ready when you are, [First Name] 🙌Body:I’ve loved sharing tips with you this week — and I’d love to help you take the next step.
👉 Let’s set up a quick 15-min call to talk about your goals.[Insert Calendly/Booking Link]
No pressure — just clarity.
Talk soon,
[Your Name]
⚡ Pro tip:
- Use a CRM (Follow Up Boss, LionDesk, Go High Level, etc.) to auto-drip this sequence.
- After Day 7, roll them into your weekly newsletter so they keep seeing your face.
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📧 7-Day Nurture Email Sequence
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