Aug 23 • OC Book Club
OC Book Club (Obviously Awesome) Chapter 3
Happy Saturday OC Fam!
Let’s dive into Chapter 3 of Obviously Awesome (April Dunford).
This chapter is all about putting your positioning into action. Making sure it’s not just a statement on paper, but something that runs through your whole business.
The Key Points:
- Build the Story: Take the positioning work you’ve done and turn it into a simple, clear story your audience understands immediately.
- Keep It Consistent: Every touchpoint matters. Your content, sales calls, and delivery should all reinforce the same story.
- Iterate Over Time: Positioning isn’t one-and-done. As your niche or market shifts, adjust and realign.
What this means for coaches:
- If your positioning isn’t showing up in your content and how you sell, then you don’t really have positioning.
- The clearer and more consistent your story is, as well as your unique point of view the easier it is for clients to see you as the only choice for them.
Key takeaway:
Positioning only works if you live it across your entire business. When every part of your brand tells the same story, clients are already bought in before they talk to you.
Community Question:
Where do you currently feel most out of alignment with your positioning right now? Content, sales, or delivery?
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OC Book Club (Obviously Awesome) Chapter 3
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