Aug 15 • OC Book Club
OC Book Club (Obviously Awesome) Chapter 2
Happy Friday OC Fam!
Let’s jump into Chapter 2 of Obviously Awesome (April Dunford).
This chapter breaks down the 5+1 components of effective positioning — the pieces you have to nail so your dream clients instantly see you as the obvious choice.
The 5+1 Components:
- Competitive Alternatives – What would your audience do if you didn’t exist? (And no, it’s not always “hire your competitor.”)
- Unique Attributes – The specific things you offer that no one else does.
- Value (with Proof) – Why those attributes matter, backed up with tangible evidence.
- Target Market Characteristics – The exact type of person who will see the most value in your product/offer and buy the fastest.
- Market Category – The space or category you place yourself within so people instantly “get” what you do.
- Relevant Trends (optional) – Only if there’s a legit trend that strengthens your positioning.
What this means for coaches:
- If you can’t clearly list your unique attributes and why they matter, you’re just blending in with every other coach on the internet.
- At it's core, positioning is about making it obvious you’re the only right choice for your prospects.
Key takeaway:
When these 5+1 components are clear, your content, offers, and sales all work better because your audience already understands your value before they talk to you.
Community Question:
Looking at these 5+1 components, which one do you feel is your weakest right now — and what would change in your business if you nailed it?
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OC Book Club (Obviously Awesome) Chapter 2
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