How SEVENTEEN Broke The K-Pop Business Model (And Won)

This video breaks down the powerful entrepreneurial journeys of two global forces who completely shifted their industries by taking extreme ownership of their product. First, you will learn how the K-pop group Seventeen transformed a failing agency on the brink of bankruptcy into a global empire. When their label, Pledis Entertainment, lacked the funds for their 2013 debut, group members like Woozi and Hoshi stepped up to write the music and choreograph the routines themselves. By building a unique organizational structure consisting of hip-hop, vocal, and performance units, this thirteen-member team beat the odds to sell over ten million albums and secure historic roles as UNESCO youth ambassadors.

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How SEVENTEEN Broke The K-Pop Business Model (And Won)