🚨 IMPORTANT COMMUNITY UPDATE — READ BEFORE 5th OCT 🙏🚨

This is probably the biggest update we've made since launching Behind The Listings, so please give this one a read — particularly if you're currently on the Standard membership.

After a lot of conversations between me &

@Simon Smith

, and after speaking openly with the guys on last night's Q&A, we've made the decision that:

From Monday 5th October, Behind The Listings will become a 𝗽𝗮𝗶𝗱-𝗺𝗲𝗺𝗯𝗲𝗿𝘀-𝗼𝗻𝗹𝘆 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆.

That means the current $19/month membership will become the standard BTL membership, and the standard membership will be removed.

I want to explain properly why we're doing this, because this genuinely isn't simply about putting the group behind a paywall.

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𝗪𝗛𝗬 𝗔𝗥𝗘 𝗪𝗘 𝗠𝗔𝗞𝗜𝗡𝗚 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗚𝗘? 👀

When we launched BTL around two months ago, the idea was to build a big free reseller community with an optional Premium membership sitting within it.

And honestly... the growth has been ridiculous.

We've gone from nothing to 650+ members in a matter of weeks 🤯

We've absolutely loved seeing all the introductions, questions, pickups, wins and conversations — and there are some genuinely brilliant people in here.

But actually running the community every single day has made us realise something.

We don't want to build the biggest reseller community possible.

We want to build the BEST one we possibly can.

A smaller, hyper-focused community of people who genuinely care about reselling, want to improve, get involved, share knowledge and help each other.

The free side has grown so quickly that both me and Simon have started feeling increasingly stretched trying to keep up with introductions, questions, comments, messages and everything else that comes with it.

That's on us — nobody is demanding that we reply to everything! 😅

But we genuinely care about this community, so when somebody asks for help, we feel a responsibility to try and help them.

Alongside running our own reselling businesses, YouTube, the podcast and everything else going on in life, we've realised that continuing towards thousands and thousands of free members simply isn't the community we want to run.

We spoke very openly about that on last night's Q&A.

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𝗤𝗨𝗔𝗟𝗜𝗧𝗬 𝗢𝗩𝗘𝗥 𝗤𝗨𝗔𝗡𝗧𝗜𝗧𝗬

We'd genuinely rather have 200 highly engaged people in here who we get to know properly than 5,000 names on a member counter where the majority joined once and disappeared.

And this isn't just about me & Simon.

One of the things that's surprised us most about BTL is the amount of experience already sitting in the room.

People with years and years of experience across eBay, Vinted, clothing, collectibles, cards, live selling, sourcing, sniping, systems and everything in between.

Sometimes me or Simon will answer a question and then three other people come along with completely different experiences or approaches.

That's exactly what we want BTL to be.

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𝗪𝗛𝗔𝗧 𝗗𝗢 𝗬𝗢𝗨 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗚𝗘𝗧 𝗔𝗦 𝗔 𝗕𝗧𝗟 𝗠𝗘𝗠𝗕𝗘𝗥? 🏆

The $19 membership works out at roughly £14 per month, and we're incredibly proud of what we've already built into it.

☕ MONDAY MORNING COFFEE CLUB — EVERY MONDAY MORNING

A relaxed start to the week where we catch up on the weekend, talk sourcing and sales, set goals, share what's happening in our businesses and generally get everyone motivated for the week ahead.

👨‍💻 JAMIE'S RESELLER ROOM — EVERY MONDAY EVENING

Hosted by

@Jamie Sullivan

from Selling With Sully.

A proper reseller Q&A/show & tell covering eBay, Vinted, sourcing, brands, sniping, AI, listings, pricing and whatever else gets thrown at him!

❓ LUKE & SIMON Q&A — EVERY THURSDAY

Bring us your questions, problems, listings, business decisions or anything else you're dealing with.

And importantly, the rest of the room gets involved too.

🌙 EVENING Q&A

For those who can't make the daytime calls, we also run our evening Q&A every four weeks at 7:30PM.

🎥 FULL REPLAY LIBRARY

Can't make a call?

Every Premium call is recorded and uploaded into the Classroom so you can catch up whenever suits you.

Our current weekly rhythm has deliberately been built around regular conversations and interaction rather than BTL simply becoming another library of videos nobody watches.

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📚 PLUS THE PREMIUM RESOURCE VAULT

We're continuing to build practical resources around the things resellers actually need help with.

We've already started adding resources around:

📸 Photography

📝 eBay listings

🧼 Cleaning & stain removal

🧠 Reseller wellbeing

📋 Templates & systems

And we're nowhere near finished with this.

The version of BTL you're looking at today is essentially the minimum version of what we want this to become.

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🤝 𝗔𝗡𝗗 𝗪𝗘 𝗪𝗔𝗡𝗧 𝗧𝗢 𝗚𝗘𝗧 𝗢𝗙𝗙 𝗧𝗛𝗘 𝗜𝗡𝗧𝗘𝗥𝗡𝗘𝗧!

This is a BIG part of where we want BTL to go next.

The eBay Open reminded us just how valuable it is getting everyone together in real life.

So we're already starting to think about:

🎄 A BTL Christmas get-together this year

and...

📍 More in-person meetups/events throughout 2027.

One of the things we're most excited about is building genuine relationships between people in this group — not just usernames replying to each other on a screen.

We talked about this on last night's call too. As everything becomes increasingly digital, the real-life community side of BTL is something we want to lean into even more.

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𝗧𝗛𝗜𝗦 𝗜𝗦𝗡'𝗧 𝗧𝗛𝗘 𝗙𝗜𝗡𝗜𝗦𝗛𝗘𝗗 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 🚀

That's probably the most important thing we want existing and potential members to understand.

We're two months in.

We're learning constantly.

We've already gone from doing monthly live on YouTube to creating multiple calls every single week, building the Classroom, adding resources, running accountability, organising meetups and having hundreds of conversations inside the community.

And we've got much bigger plans for BTL.

The goal is to create somewhere that, whether you're building a side hustle or running a full-time reselling business, gives you the knowledge, people, support and accountability to give yourself the best possible chance of succeeding.

Going paid-only allows us to put all of our effort into the people who've chosen to be part of that journey.

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𝗪𝗛𝗔𝗧 𝗛𝗔𝗣𝗣𝗘𝗡𝗦 𝗡𝗢𝗪? 👇

🏆 Already a paying member?

You don't need to do anything.

You're staying exactly where you are and we'll continue building around you.

👤 Currently a Standard member?

You have until:

📅 MONDAY 5TH OCTOBER

to decide whether you'd like to stay with us.

If you do, simply upgrade to the $19/month membership before the deadline and you'll remain in the community with access to everything above.

If you decide it's not for you, there are genuinely no hard feelings whatsoever. 💙

We're massively grateful that you've been part of these first couple of months and helped us get BTL off the ground.

There's still loads of free content from us through YouTube and the Behind The Listings podcast, and you'll always be welcome to rejoin the community in the future if the time is right.

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𝗢𝗡𝗘 𝗙𝗜𝗡𝗔𝗟 𝗧𝗛𝗜𝗡𝗚 💙

We know we'll probably get some criticism for changing direction.

We launched with one model, we've spent two months actually living it every day, and we've realised that isn't the model we want to build for the next few years.

And that's okay.

We'd rather make that decision now, while we're still early, than continue down a path we don't believe is right simply because it's what we originally said we'd do.

The response from the members on last night's call was genuinely incredible. People talked about preferring a smaller community, wanting quality over quantity and understanding why concentrating our time on committed members makes sense.

So that's the direction we're going.

Not the biggest reseller community.

The most useful, engaged and positive one we can possibly build. 💙

Thank you to every single person who's helped us get this far — whether you decide to stay or not.

And to everyone sticking around...

We've got a LOT we want to do with this place. 👊🔥

Luke & Simon 💙

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🚨 IMPORTANT COMMUNITY UPDATE — READ BEFORE 5th OCT 🙏🚨