Oct 28 (edited) • General discussion
Let's Talk about AUTHENTICITY
In the realm of food, having your food considered as "authentic" immediately creates a silent expectation from your patrons.
With the food market being so saturated with numerous restaurants offering the same sort of food, it's important to stand out.
As a patron, if I know the local Vietnamese restaurants all offer the same o' bowl of pho, I'm not as inclined to try them out. But, if a restaurant offers a bowl of pho with exotic cuts of meat, weird garnishes that work, or anything that makes them stand out, I'd totally try them out.
Oftentimes, we are pressured to carry on tradition or what the general public deems acceptable. It corners us into a cage that lacks creativity.
For example, we all know a traditional banh mi offers pate (cooked liver paste), an assortment of cold cut meats or protein of choice, cucumbers, pickled daikon and carrots, jalapeños, and cilantro.
I went against tradition and don't offer pate or pickled daikon (I despise the smell and taste of daikon lol). I incorporated my own twist which is pickled red onions.
So, when people order from us, others who follow us or are familiar will immediately recognize our brand.
Traditional? An essence of it.
Authentic? Nope. Just authentically us.
Don't sacrifice what you think will work best for your business because of other people's criticism.
If you know it tastes good, and if it sells (your true proof that it works), then that's all it matters.
Same approach is applied to any services you provide. Stay on top of modern technology. Streamline convenient options for your clients, provide better service with the advanced tools we have in today's society. But at the end of the day, make it valuable, unique, helpful, and authentically YOU.
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Let's Talk about AUTHENTICITY
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